Press release from Umarex about the new patent they got approved from the US Patent Office on the optical technology used in the Axeon Second Zero. This device, mounted in front of the optic, instantly creates an additional zero distance. Interesting.

"FORT SMITH, AR (April 22, 2021) – Umarex USA, Inc., a family-owned outdoor sporting brands company known for innovative shooting sports products, today announced the company has been awarded patent number US 10,982,931 by the United States Patent and Trademark Office (USPTO). The patent, titled “Visual Targeting Apparatus and System,” adds to Umarex’s growing intellectual property portfolio and is directly associated with the optical technology used in the Second Zero®, an innovative accessory within the company’s Axeon® Optics brand.

The optical technology protected by the newly issued patent and used to create the Axeon Second Zero was invented by optical engineer, John Baker and his son, Jacob Baker. Their goal was to create a device for the rifle shooter that when placed in front of an optic, instantly creates an additional zero distance. The result was a patented, revolutionary long-range shooting accessory that effectively extends a shooter’s ability to hit targets at ranges beyond his or her initial zero or point-blank range. Instead of holding over a target to achieve an impact at extended distances, the optical adjustment lens shifts the target to the shooter’s holdover. It takes the calculation out of ballistics and guesswork out of holdover and leaves the shooter with the simplified ability to simply Aim Center®.

“Umarex has a successful track record of delivering some of the most innovative solutions for the outdoor shooting sports enthusiast. Our goal is to continue to build upon our successes by bringing the next wave of innovation to the sport optic, airgun, and light markets,” said Richard Turner, president, Umarex USA, Inc. “This patent gives us the motivation and leverage to forge ahead with our partners and engineering teams to realize new product creations that further enhance the experience of the outdoors.”