If you have been wondering about the fascination of Americans with firearms, prepare to wonder even more. Only in the U.S.A. will you find a shopping channel dedicated to guns, yes! Just guns! Just like the TV shopping network in your own countries such as QVC in the U.S. and the U.K. or Home Shopping Network, you can watch presenters show you the firearms they have up for sale.

The channel is aptly called Gun TV and it is the only one of its kind in the world. What’s more? It is a 24/7 gun shopping channel!

So how does it work? Just like the usual TV shopping channels, you watch a professional presenter tout the functions of the product. Of course, the presenter is proficient in firearms safety and they will demo it at the range where they fire a few shots and when the price is flashed on the screen, buyers can go online or call a toll-free number to order.

That’s where the similarity ends. The product is not delivered directly to the buyer. The buyer makes a 20% deposit and the firearm is delivered to the nearest licensed dealer that the buyer selects. Once the product arrives at the dealer, the buyer gets a call and invited to the store to fill up paperwork. After completing the required paperwork and passing background checks, they buyer then pays for the remaining balance.

According to Social Responsibility Network, the company behind the channel, it is not about gun sales alone. Stating that gun safety is their number one priority and the channel offers information and education regarding gun safety. In between sales presentations, there are episodes about gun safety, maintenance tips, range tips, etc. Apart from gun sales, there will also be sales on ammunition, holsters, accessories, and clothing.

Right now, Gun TV is available to 34 million satellite TV subscribers and can also be watched online via video streaming. It has social media presence in the major social networks. Now, if they can only fix their website, it’s hard to access it and we’re getting a “time out” message.

Will there be an Airsoft TV Shopping Channel? I am sure many would want one, but who would dare put up the production costs when even advertising in airsoft pales in comparison to the real steel industry?