If you are a serious airsoft manufacturer, tactical gear maker with an airsoft audience, or purchaser for your airsoft resale business, then you must set your sights on attending the Military/Outdoor/Airsoft (MOA) International Exhibition 2024 that will take place in Taipei on 8-10 November.

Why, if you ask? The MOA International Exhibition is truly the biggest airsoft trade event in the world. And it even just got bigger.

We have been covering the event since it began in 2017 and have seen the Exhibition establish itself as a cornerstone event in the global toy/hobby/model gun industry. This annual gathering brings together hundreds of manufacturers from across Asia and beyond, showcasing the latest innovations in Airsoft and military-related products. The exhibition's popularity has grown exponentially year after year, solidifying its position as a must-attend event for industry professionals and enthusiasts alike.

Held at the Taipei World Trade Center, located beside Taipei 101, one of the tallest buildings in the world, the MOA Exhibition offers exhibitors ample space to showcase their wares in a professional and comfortable environment. This prime location in the heart of Taipei City attracts thousands of visitors from around the world, creating a vibrant marketplace for business opportunities and networking.

Whilst the MOA Exhibition already occupies a big portion of the Taipei World Trade Center exhibition floor space, for 2024, it has expanded to accommodate an even bigger number of companies exhibiting. More foreign companies outside of Asia will also be setting up shop there to find business buyers as well as suppliers.

Taiwan is already the leading exporter of Airsoft products in the world, surpassing even China, Japan, and Hong Kong in terms of annual export value. The country boasts a highly concentrated industry with over 50,000 employees dedicated to research, development, and manufacturing. This expertise has propelled Taiwanese toy gun products to a dominant 70% market share worldwide, making "made in Taiwan" synonymous with quality and innovation in the Airsoft industry.

The MOA Exhibition serves as a premier B2B+B2C platform for the Airsoft industry, attracting agents, distributors, and consumers from around the globe. The event highlights the latest product trends and technological advancements, fostering discussions and collaborations between manufacturers and buyers. According to QRF Magazine, the organiser of the event, In recent years, the exhibition has witnessed record-breaking attendance, with over 20,000 visitors in just three days.

Prior to the MOA Exhibition, manufacturers had limited opportunities to display their products on a global scale. Events like the SHOT SHOW in Las Vegas and the IWA Outdoor Classic in Nuremberg, while important, often relegated Airsoft displays to a small portion of their overall exhibitions. The logistical challenges and high costs associated with participating in these international events made it difficult for manufacturers to fully showcase their offerings.

The MOA Exhibition addresses these challenges by leveraging Taiwan's strategic geographic location and industrial expertise. Situated in the heart of Asia, Taiwan provides easy access to markets in Japan, China, South Korea, Hong Kong, and Southeast Asia. By hosting the exhibition in Taiwan, manufacturers can significantly reduce their overseas exhibition costs and allocate their budgets more effectively towards displaying their products and engaging with potential customers.

For Airsoft and outdoor sports enthusiasts, the MOA Exhibition offers an unparalleled opportunity to explore the latest products and innovations in the industry. From cutting-edge toy gun models to advanced accessories, the exhibition has something to offer everyone. Whether you're a seasoned collector or a casual hobbyist, the MOA Exhibition is a must-attend event that will leave you inspired and informed.

As a media partner, expect Popular Airsoft will be attending the even to bring you the latest products and technologies in airsoft and recreational shooting. Companies interested in talking about their products and services can contact us so we can schedule booth visits and go over what airsoft players can expect from in 2025.

All roads in the airsoft industry are leading to Taipei next month. See you there next month!