Tokyo Marui marks its tenth consecutive appearance at the ongoing Virtual Market 2025 Summer edition, an event that has garnered a reputation as a significant metaverse gathering. This consistent participation highlights the growing interaction between traditional manufacturers and digital platforms.

Visitors to the Tokyo Marui booth in Corporate World "Parareal Hawaii" will have the opportunity to engage with virtual representations of their airsoft guns. The experience extends beyond mere observation, allowing for a degree of customization and simulated firing within the digital environment. It appears even in the metaverse, one cannot escape the allure of accessorizing.

Two specific models, the "URG-I 11.5inch SOPMOD Block 3" and the "AK White Storm," will be available for virtual interaction. Attendees can experiment with various attachments, such as silencers and dot sights, before test-firing their customized virtual firearms in a shooting game. It’s a digital chance to see if that tactical light really improves your aim, without the need for actual ammunition.

Beyond the standalone shooting mechanics, Tokyo Marui is introducing a collaborative element with the manga series "Scavengers Another Sky," also known colloquially as "Scavengers Another Sky." This partnership integrates a themed shooting game, drawing inspiration from the manga's training facilities.

This collaboration aims to provide an immersive experience for enthusiasts of both airsoft and the "Scavengers Another Sky" narrative. Players will navigate a virtual environment, engaging with targets that reportedly feature designs conceived by the manga's author, Ryo Furube. One might wonder if these targets offer a more forgiving hit registration than their real-world counterparts.

The objective within this collaborative game is to achieve a high score by hitting appearing targets while manoeuvring through the virtual space. It's a digital test of reflexes and spatial awareness, offering a different kind of challenge compared to the physical range.

Tokyo Marui's continued presence at the Virtual Market suggests a strategic interest in the metaverse as a platform for engagement. It provides a distinct avenue for product displaying and brand interaction, differing from conventional marketing approaches.

The Virtual Market 2025 Summer, by featuring established brands like Tokyo Marui, continues to solidify its position as a notable event in the expanding metaverse landscape. It serves as a meeting point where digital innovation and established industries intersect, sometimes with a virtual bang.

This recurring exhibition by Tokyo Marui illustrates an ongoing exploration of how virtual environments can complement and expand upon traditional product experiences, perhaps even offering a way to test out that ridiculous loadout you've always wanted to try without committing to the purchase.

The event has been running since 12 July and will end on  27 July 2025.