The members of the vibrant Japan hobby industry will converge in Shizuoka with the upcoming 63rd Shizuoka Hobby Show, scheduled from the 14th to the 18th of May 2025, promising to be another landmark event. This always holds particular significance for the passionate airsoft community, as it marks the expected return of industry titan Tokyo Marui to the trade show circuit for product announcements. Known for their innovative and often game-changing contributions to the airsoft world, all eyes will be on their booth, with fervent hopes for the unveiling of groundbreaking technology akin to their revolutionary Gas Blowback Shotgun (GBBS) category, first heralded by the SAIGA-12 series.

Here is Deka, the company's PR Manager, giving a walkthrough of their booth during last year's edition:

Tokyo Marui's presence at the show is always generate a buzz, amplified by their typically understated approach to event announcements. This year, their exhibition booth will feature two key "corners," hinting at the focused nature of their presentation. The first, aptly named the "New Products Corner," will serve as the epicentre for unveiling their latest creations. Attendees can expect to see not only the freshly announced products on display but also glimpses into models currently under development and recently released items, offering a comprehensive overview of Tokyo Marui's present and future direction.

Tokyo Marui SAA.45 Cavalry Custom Air Revolver Pro announced at last year's show

Adding an interactive dimension to their showcase, Tokyo Marui will also feature a "Test Firing Corner." This engaging area will allow trade visitors the exclusive opportunity to experience the performance of the Tokyo Marui G17 Gen 5 MOS Gas Blowback Pistol, enhanced with a mounted Micro Pro Sight for improved target acquisition. Reflecting responsible practices, access to the test firing area is restricted to individuals aged 18 and over, and participation requires a reservation, which can be conveniently made at the reception desk next to the preview corner on the day of the event.

The Shizuoka Hobby Show itself stands as one of Japan's premier exhibitions, a sprawling showcase encompassing a diverse spectrum of hobbies, including meticulously crafted plastic models, intricate railroad models, and dynamic radio-controlled vehicles. Organized with dedication by the Shizuoka Model Teaching Material Cooperative Association, the event consistently attracts leading Japanese brands, providing attendees with an invaluable window into the cutting edge of hobby trends and innovations.

The show's structure caters to a wide range of participants. The first two days, 14th and 15th of May, are designated as trade days, fostering an environment for industry professionals, buyers, and media representatives to engage in crucial business discussions, forge partnerships, and gain firsthand exposure to the newest product releases before they reach the wider market.

Following the trade focus, 16th of May takes on an educational dimension, dedicated to welcoming students from elementary, junior high, and high schools within Shizuoka Prefecture. This special day offers young enthusiasts the chance to take part in hands-on activities, such as model assembly workshops and the operation of RC cars, nurturing creativity and potentially inspiring the next generation of hobbyists.

The weekend of 17th and 18th May marks the highly anticipated public days, where the doors open to all, free of charge. This period allows the public to immerse themselves in the captivating world of modelling and hobbies. A major highlight for public visitors is the renowned 34th Modelers’ Club Exhibition, a breathtaking display featuring over 12,000 individual creations brought together by model clubs spanning not only Japan but also China, South Korea, Taiwan, and the ASEAN region. This extensive exhibition serves as a testament to the remarkable skill, artistry, and dedication of hobbyists from across the globe.

Beyond the static displays, the Shizuoka City South Gym transforms into a hub of interactive engagement. Attendees can witness thrilling RC car races, take part in informative kit assembly workshops, and enjoy captivating demonstrations, all supported by familiar brands such as Toyota Motor Corporation. Adding a unique element, the Self-Defense Forces Corner offers a fascinating opportunity to explore military displays, offering a different perspective within the broader hobby landscape. These diverse and engaging activities ensure that visitors of all ages and interests can find something to captivate their attention and enhance their experience at the show.

The TwinMesse Shizuoka serves as the expansive venue for this significant event, readily welcoming international guests without the need for pre-registration. Upon arrival, international visitors are simply required to check in at the main reception. For business professionals attending the trade days, the presentation of a business card is necessary for entry, while public day visitors may be asked about their origin and the size of their group, helping organizers understand the diverse audience the show attracts.

In conclusion, the 63rd Shizuoka Hobby Show in 2025 is poised to be a dynamic and significant event, particularly for the airsoft community eagerly awaiting Tokyo Marui's latest innovations. With its blend of trade opportunities, educational initiatives, and engaging public displays, the show underscores the enduring appeal and vibrant creativity within Japan's thriving hobby sector, promising an enriching experience for all who attend.