Something to capture your airsoft moment with this new helmet cam - London, 23 September 2009: Drift Innovation is set to shake up the UK Action Camera market with the launch of its first product – the X170. The all-round helmet camera offers everything that both the discerning expert and novice require to capture their extreme sports videos and photographs but with a remarkably low entry point – just £199.99.

The X170 offers high quality video (720 x 480 pixel), 5 mega pixel photos, a 1.5" colour LCD screen for playback, a 5m wireless RF remote control and a 170 º wide angle lens. Using the wide range of mounts included, the X170 can be easily mounted onto the head, goggles, helmet or handlebars and can be rotated through 300º into the perfect position to ensure an upright picture. Recording footage or stills can be controlled via both the wireless remote control or directly from the camera. Once captured, it can be played back on the built-in colour LCD screen. The X170 kit also includes both AV and USB cables so that the user can choose to watch their material on a computer or conventional television.

Features:

• High resolution video (720x480 pixels)
• 5 mega pixels photos
• Wide angle lens - 170°
• Lens can be rotated into position through 300°
• Built-in LCD viewing screen - 1.5”
• Capture photos / videos
• Built-in microphone
• Speaker for audio playback
• User friendly control panel
• Expandable memory – SD card (16Gb max)
• Adjustable microphone levels
• Direct to TV AV playback – PAL / NTSC
• Radio frequency wireless remote control (Up to 5m)
• Multiple mounting mechanism including standard ¼” (8mm) camera thread
• Firmware supports 6 languages (English, French, German, Italian, Spanish and Portuguese)
• Waterproof to 0.5m
• 1 year manufacturers warranty

Warrick Kernes, Product Manager at Action Cameras said: “The X170 looks set to be extremely popular as it provides all the functionality you’d expect but at a fraction of the price. In trials it performed really well: the image quality was superb and neither the style nor compactness has been compromised.”

For more information about the X170 or to find a local retailer visit www.driftinnovation.com.

About Drift Innovation
Drift Innovation is a product development company focused on the action sports market and its first launch is the X170 Action Camera.

About Action Cameras Ltd
www.actioncameras.co.uk is a pan European online retailer focused on the helmet and
onboard camera market based in London. It has local language websites in the UK, France, Spain, Portugal and Italy. It also distributes a number of camera brands across Europe.

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Camera In Action:

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