It's summer and Tokyo Marui is back with a booth at the Virtual Market 2024 Summer Edition. While many businesses are focused on traditional marketing channels, the iconic airsoft manufacturer is setting its sights on a digital frontier: the metaverse. The company is thrilled to announce its return to the Virtual Market, the world's largest virtual reality event.

From July 20th to August 4th, visitors from around the globe can immerse themselves in a digital world brimming with exciting opportunities. Tokyo Marui invites enthusiasts to step into the virtual realm and explore its booth located in the corporate world "Parareal Yokohama."

At the heart of the Tokyo Marui experience lies a state-of-the-art virtual shooting range. Here, participants can test their skills with digital replicas of the renowned "URG-I 11.5inch SOPMOD Block 3" and "AK Whitestorm" airsoft guns. To enhance the virtual gameplay, players can customize their weapons with a variety of digital accessories, such as silencers and dot sights which they can do according to the red arrows they will encounter at the booth.

To add an extra layer of excitement, Tokyo Marui is hosting a giveaway. Lucky participants who achieve top shooting range scores will have the chance to win real-life airsoft gun sets based on their shooting range scores (S to B rank). The competition is open to all, and the rules and prizes are detailed on a monitor within the shooting range with the deadline on August 5 at 23:59 JST.

The Virtual Market itself is a groundbreaking platform that has redefined the concept of online shopping and entertainment. Since its inception in 2018, it has attracted millions of visitors from across the world, earning a coveted Guinness World Record. This digital marketplace offers a unique blend of commerce and experience, allowing users to purchase virtual and physical goods, interact with brands, and enjoy immersive entertainment.

With exhibitors spanning diverse industries, from fashion and gaming to technology and government, the Virtual Market has become a dynamic hub for innovation and creativity. The event's accessibility is another key factor in its success. All that is required to participate is a gaming PC and a head-mounted display, or simply a smartphone or tablet for certain venues.

As Tokyo Marui continues to venture into this exciting new realm, the company shows a forward-thinking approach to engaging with its audience especially in Japan. By embracing the metaverse, the company is not only highlighting its products but also creating a memorable and interactive experience for airsoft enthusiasts worldwide.