Tokyo Marui At The All Japan Model & Hobby Show 2025 (Updated)
OptimusPrime
18 Oct 2025
The All Japan Model & Hobby Show 2025 is underway, and as airsoft aficionados, our eyes, naturally, swivel toward the Tokyo Marui booth. One might arrive, heart pounding with anticipation, expecting a bombshell announcement—a completely unforeseen, market-disrupting piece of kit—but sometimes, patience is the ultimate virtue. Instead of a thunderous new unveiling, we're treated to a more intimate display, featuring the recently announced and the newly released, offering a chance to get up close and personal with items already whetting our collective appetites.
The centerpiece of the "in-development" roster features a couple of gas blowback pistols: the G19 Gen5 MOS and the Hi-Capa 4.3 D.O.R. While we've seen them teased, their physical presence confirms that yes, these are indeed real and not merely figments of an airsoft enthusiast's fever dream. It seems Marui is adhering to the classic engineering principle: measure twice, cut once, or in this case, test relentlessly.








Speaking of the Hi-Capa 4.3 D.O.R., while it's nice to see it in the flesh, a definitive price tag and release date remain elusive. Apparently, it's undergoing rigorous durability testing, which, let's be honest, is probably just a staffer gleefully putting thousands of rounds through it to ensure it can withstand the rigors of our Sunday skirmishes. The current educated guess suggests it will hit the shelves most probably right after the release of the G19 Gen5 MOS, positioning both for a festive release window stretching from the end of the current year into the beginning of the next.






Beyond the prototypes, the booth serves as a showroom for the latest heavy-hitters already available for purchase. Visitors are getting a good look at the full-size P320 Gas Blowback Pistol and the imposing M29 .44 Magnum Revolver. It's a nice nod to their current line-up, ensuring that even if you can't walk away with a prototype, there are plenty of satisfying options to drop your hard-earned yen (or whatever currency you use) on.















For those attending the general public days (18-19 October), the most exciting part is, undoubtedly, the shooting range experience. Not only can visitors feel the kick of the newly released P320 Full Size (for the 18+ crowd, naturally), but even younger enthusiasts can get in on the action with the M29 .44 Magnum 6.5-Inch Black Model aimed at ages 10 and up. It’s a valuable opportunity for attendees to try before they buy, or at least get a sense of which replica will be the next hole in their bank account.
A quick note on logistics: if you're a legal adult itching to try the P320, you'll need a reservation, easily secured via a QR code at the range entrance—a small hoop to jump through for a satisfying pull of the trigger. Fortunately, the classic feel of the M29 trial shooting requires no such prior arrangement. Simpler times for a simpler pleasure!


Education is also on the agenda. The Tokyo Marui booth is hosting a "Safety & Skill-Up Seminar". This is a commendable effort aimed at teaching attendees how to handle handguns "safely and coolly." Frankly, "coolly" is arguably the most important part. For newbies or those curious about the hobby, it’s a great entry point, offering a simple lecture on responsible use. Attendance is limited to those 18 and older and requires a reservation, which can be made with the staff at the airsoft learning corner.











Looking ahead, a date has been circled on the calendar for the Tokyo Marui Festival 2025, scheduled for 8 November (Saturday) and 9 November (Sunday) at Bellesalle Akihabara. Perhaps this is where the truly fresh revelations will take place. This annual event is often the stage for their major product announcements, so perhaps we should save our high-level expectations (and bank balances) for that show.






It's worth remembering that this entire spectacle, the All Japan Model & Hobby Show, is hosted by the Japan Plastic Model Industrial Association. Founded in 1963, the Association has been instrumental in the development of Japan’s vast modeling culture, which stemmed from American plastic model imports after the war. From the iconic battleship Yamato to today’s intricate airsoft replicas, the industry has evolved through the foresight of its predecessors. It's a legacy the current members are clearly dedicated to upholding, ensuring a continued flow of products that satisfy the cravings of hobbyists around the globe.
We'll update this page if there is new information available. Visit this page again from time to time.