Japanese fans of the John Wick series are in for a treat as “John Wick: Chapter 4”, also known as “John Wick: Consequences” in Japan, is set to premiere on the big screen on September 22, 2023. In anticipation of this event, Tokyo Marui has launched a campaign named “Nikiri JW” (Become John Wick) in cooperation with SG-FASHION-SNAP.COM, offering fans the unique opportunity to step into the shoes of the infamous assassin.

As part of the “Nikiri JW” campaign, a fashion contest will be held where participants can immerse themselves in the cinematic universe by emulating John Wick. The dress code is simple: a suit and a handgun. Fans can flaunt their assassin-style suit and stand a chance to win exciting prizes! The contest is open to anyone who owns a suit.

To participate, attendees are requested to arrive at the field on the specified entry photo session date, dressed in their chosen costume and equipment. Entry photos will be taken during breaks in the games, capturing each participant in full body standing poses. These photos will later be combined with movie-related backgrounds and highlighted on the special “Narikiri JW” website.

Photo session dates for entries:

• Saturday, September 16, 2023 - ASOBIBA Akihabara Field
• Saturday, September 23, 2023 - BB GUN Osaka
• Sunday, September 24, 2023 - HEXERA AIRSOFT ARENA Nagoya
• Sunday, September 30, 2023 - BravePoint Shinjuku

While there is no entry fee for participating in the fashion contest, an admission fee will be charged for accessing the entry field. However, thanks to an ongoing field collaboration campaign, discounts are available for those dressed in suits. It is worth noting that participation in the day’s games is optional, but field admission fees apply regardless of game participation.

The judging criteria for the contest is based on “how stylish the assassin style is.” Judges will select nominees from all entries, with announcements scheduled every Friday on the website. Nominee photos will also be featured on the SG-FASHION-SNAP.COM (SGF) site. Once all entries have been received and the deadline has passed, judges will select winners for the grand prize, runner-up prize, and special jury award.

The panel of judges includes Yu Shimamura from Tokyo Marui and Yoshifumi Iida from SG-FASHION-SNAP.COM among others. Winners will be announced by mid-October 2023. The grand prize includes a Tokyo Marui M4A1 MWS & Glock 17 Gen.4 with Micro Pro Sight; second place receives a Tokyo Marui M3 SUPER & Glock 19 Gen.4; and a Special Jury Award of Luminox Ref.3001.EVO.BO watch.

In addition to the fashion contest, there is also a planned Twitter campaign involving entry photos with giveaways for fan submissions. More details about this will be released later. Furthermore, there is an ongoing collaboration with indoor survival game fields across Japan. During this collaboration period, visitors wearing suits receive discounted game entry fees and an exclusive clear holder for “John Wick: Consequence.”

The Narikiri Management Department features female influencers from the world of survival games posting photos on social media while role-playing as organization management members! The campaign kicked off on September 1 and will run until October 15, 2023. This presents a fantastic opportunity for airsofters based in Japan to live out their John Wick fantasies while enjoying discounts and winning prizes.

With a global box office of $432.2 million, of which $187.1 million came from North America and $245.1 million from other markets, John Wick: Chapter 4 was a huge success. The critics also praised the film, giving it a 94% approval rating based on 347 reviews on Rotten Tomatoes, with an average score of 8.1/10. The website’s summary says that the film “delivers more of everything” and that “there is no such thing as too much” when it comes to Keanu Reeves’ character taking down his foes in a cool way.