ASG & Enola Gaye Reach Distribution Deal
OptimusPrime
31 Mar 2026
ActionSportGames (ASG) and Enola Gaye have entered into a formal distribution agreement effective March 2026. Under the terms of the partnership, ASG is granted exclusive distribution rights for Enola Gaye’s smoke signaling devices within Denmark. Additionally, ASG will manage the supply of these products to combat sports retailers and consumer markets across its global export territories, utilizing its established logistics and storage infrastructure to meet international demand.
Founded in the United Kingdom in 1996, Enola Gaye produces smoke devices featuring wire-pull ignition and high-density color output. While the brand is primarily utilized within the combat sports industry, its products are also used by photographers and filmmakers for visual effects. This collaboration integrates Enola Gaye’s product catalog into ASG’s existing wholesale network, streamlining availability for specialist retailers in the tactical and creative sectors.
Press release below:
ActionSportGames & Enola Gaye Grenade Company Distribution Agreement Reached
Announcing a new co-operation between ActionSportGames (ASG) and Enola Gaye. Beginning March 2026 ASG will start to distribute this industry leading range of smoke ‘grenade’ devices.
Exclusivity over the region of Denmark is granted, whilst availability to the combat sports and consumer markets will cover all other territories ASG export to.
Enola Gaye, founded in the United Kingdom in 1996, has fast become the most popular smoke emitting device on the market. With strong colour saturation and dependable wire pull functionality, players and professionals trust EG grenades to deliver. Hugely popular in the combat sports arena, EG products have become widely sought after by the creative industry too, with photographers and film makers adding the smoke enhancement to their projects.
ASG’s renowned storage and distribution network will fulfil demand across the globe and continue to deliver for its network of specialist retailers.Interested in stocking ActionSportGames products?
Johnny Pedersen, CEO at ASG, said: “We are thrilled to get started with our collaboration. Enola Gaye is firmly established as the number one in smoke, and we can’t wait to see their products leaving our warehouse. Expect to see EG smoke grenades in your local ASG dealer very soon!”
Steve Forsgren, Head of Sales at Enola Gaye said: "As Enola Gaye celebrates 30 years of manufacturing in 2026, we are proud to kick off the season with an exciting new partnership with ASG for the Danish territory. ASG are a global company with a strong brand presence in the combat sports industry, and as such we’re excited to see Enola Gaye products reaching more players across Denmark."
Products added to the ASG portfolio:
Photos by DW photography.
