If you're looking for a more affordable 1080p HD sports cam, then this Liquid Image Ego might just fit your budget. It's now available at Action Cameras for £149.99 though it seems not to come with a helmet/headstrap... "Introducing the new action sports video camera, the Liquid Image Ego. This WiFi enabled, 1080p sports video camera marks Liquid Image’s first foray into the handheld sports cameras market.

The Liquid Image Ego offers Full HD video quality, as well as on-board WiFi, allowing users to connect their smartphone to the Ego and use as a viewfinder via the downloadable ‘ActionConnect’ App.

Key Features

• Mountable sports camera for virtually any sport
• Live WiFi streaming to your smartphone, tablet or computer via ‘ActionConnect’ App   
• 1080p @ 30 fps, 720p @ 60fps
• 12MP still photo mode
• 136° wide-angle lens
• Waterproof up to 10 feet

With a 136° wide-angle lens, the Ego possesses a 12 mega-pixel camera for still photos and continuous photo mode, as well as being waterproof up to 10 feet deep.

Control the HD Ego via the WiFi connection, or alternatively use the small LCD screen, controllable via two buttons, allowing simple on-device control for instant settings changes.

The integrated battery offers up to 130 minutes continuous recording, storing your video and images on a MicroSD card up to 32GB.

Available in five colours, and with a range of top class features for any action sports devotee; buy your Liquid Image Ego today from Action Cameras!"