Companies go to social media to cooperate with "influencers" with massive followers in order to promote the products. But what if cooperating with an one prominent airsoft "influencer" decides to make similar products under his own brand after that cooperation? It looks like that's what Templar Gears experienced with Novritsch and decided to end it. They issued a statement on Facebook on this which is being shared in airsoft communities, warning customers who think they are purchasing Templars Gear products without realising it is being made by somebody else.

Perhaps other companies may think twice first before working with "influencers" and they have to do due diligence before moving forward with such plans.