The Firearm Blog makes fun of gun companies by making up slogans for each of the company featured in this video... "Gun companies, like most organizations these days trying to sell you something generally have some kind of catchy slogan or clever marketing buzzword associated with their brand. However, we here at TFBTV think we have come up with a nice list that is a little more accurate than what you would find in a brochure at the SHOT show."