The Big Name electronics firms from Japan are now crowding out the smaller companies as they jump into the Action Cam market, following Sony, JVC, and Panasonic. With their heft and resources, they will surely put GoPro's Hero Action Cam to notice with their capabilities to product comparable products. With the entry of Toshiba releasing an Action Cam version for their Camileo series, the Camileo X-Sports, we now get more choices of action cams coming from the established players.