For those who are keen on using the RAMP, or the Rapid Access Magazine Pod, Doug Mullen, CEO of Gears 4 Grunts, and former U.S. Army Ranger explains the philosophy of the design of the product. It is designed like a magwell, which makes it easier for users to place and pull out magazines just like doing it with their rifles. This way, it is faster to pull out the magazine for a fresh load instinctively, rather than have two different systems of magazine storage and mag well to get used to.