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WETTI Cuts Ties with WE Airsoft Europe

OptimusPrime

Now, that's what, as we call it, a short-lived marriage. There were lots of potential in this partnership, where WE Airsoft's European market concerns will be answered by the UK-based WE Airsoft Europe in terms of support, market reach, and resellers. But it seems that the two cannot agree on certain arrangements and thus, WE Airsoft (WETTI) ended the relationship last week. A bit more detail in the press release below:

WETTI Ends Relationship With WE Airsoft Europe

Thursday, May 15, 2014

WE Tactical Training (International) Ltd. (WETTI), a leading supplier of airsoft products, announced today that it will discontinue the relationship with WE Airsoft Europe due to the inability to reach mutual business agreement. Effective immediately, WE Airsoft Europe will no longer be the official representation of WE in Europe, the European Union and surrounding regions. WETTI will no longer deliver products to WE Airsoft Europe. This decision ends sales (including all WE products), service parts, and all related support between both companies.

Our business relationship with WE Airsoft Europe began in January 2013. WETTI does not expect the termination of its agreement to have a material impact on servicing our customers and intends to work closely with retail partners in the European Union to ensure a smooth transition. Although we are disappointed about the termination of agreement, our value proposition remains strong. Our team will continue to move forward with clear focus on expanding our distribution reach even further, and deliver good service to our worldwide customers on a daily basis.

Furthermore, we reserve the right of legal action against WE Airsoft Europe on unauthorized use of the trademark and any misleading statement, suspected fraudulent or illegal activity.

For further inquiry please send your email to [email protected].

UPDATE: Here's a statement from WE Airsoft Europe on their Facebook Page regarding this matter

Excellent news for WE AIRSOFT EUROPE and more importantly our valued customers - In a nutshell more European factory controlled stock and better service.

Fortunately for WE AIRSOFT EUROPE we severed any ties last SEPTEMBER with WETTI due to their lack of professionalism, commitment, loyalty and service.

Subsequently the market has benefited from quality controlled stock with a unprecedented array of support goods carrying all the legal UK and EUROPEAN certification. This gives the retailer peace of mind and consumer value for money.

IMPORTANT - Please note WETTI are NOT the FACTORY. They are not the MANUFACTURER of WE goods and NEVER have been. So we are quite bemused over there recent statement.

If there is any doubt WE AIRSOFT EUROPE are pleased announce our latest shipment of dedicated European stock with unique quality controlled features such as CE & RoHS applied markings, and QC FACTORY applied sticker.

Furthermore WE AIRSOFT EUROPE are working on new and exciting range of products to be released soon.

So keep an eye out guys!

WE AIRSOFT EUROPE hope this statement quashes any uncertainty and please note its business as usual.

Have a great day!

WE AIRSOFT EUROPE

UPDATE: WETTI, WE Airsoft, WE Airsoft Europe Relationships

A reader, Herman, sent in his input on this so as to avoid confusion. So what is WETTI, WE Airsoft Europe and WE Airsoft Europe?

  1. WETTI - this is a company that is based in Mongkok, Hong Kong
  2. WE Airsoft/WE Model Co. - is the actual WE Airsoft company that does manufacturing in Taiwan.
  3. WE Airsoft Europe - based  in Epsom, United Kingdom and handles the distribution of WE Airsoft products in Europe.

WE Airsoft Europe are dealing with WE Model Co. directly  now, cutting WETTI off from the distribution.

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